Hello, I’m Fitri Apriliani Graphic Designer Ui Ux Designer Digital Marketing

Digital Marketing and Ui Ux Designer Based in Jakarta, Indonesia.

I’m a results-oriented digital marketing and design professional with over 10 years of experience helping businesses grow through creative branding, UX-optimized websites, and performance-driven campaigns. My background in graphic design, multimedia, and digital marketing allows me to bridge visual storytelling with marketing analytics — turning ideas into measurable growth.

90

Completed
Projects

10

Years
of Experience

9+

Certification
Skills

UI/UX Design Tool Stack

Figma

75%
Whimsical / Miro

75%
Hotjar / Microsoft Clarity

85%
Maze

95%

Graphic & Content Design Tool Stack

Adobe Photoshop

75%
Adobe Illustrator

75%
Adobe InDesign

85%
Adobe After Effect

95%
Canva Pro

95%
Capcut

99%

Web Design & Development Tool Stack

CMS WordPress

75%
Elementor

75%
Webflow

85%
Google Tag Manager

95%
HTML, CSS, PHP

95%

Digital Marketing Tool Stack

Google Analytics (GA4)

75%
Google Search Console

75%
Google Ads

85%
Google Tag Manager

95%
Meta Ads Manager

95%
TikTok Ads Manager

99%
Ahrefs / SEMrush

99%
Ubersuggest

99%

CRM & Automation Tool Stack

HubSpot CRM

75%
Qontak CRM

75%
Qiscus Omnichannel

85%
Zapier

95%

Virtual Assistant Tool Stack

Gmail / Google Workspace

75%
Slack

75%
Trello

85%
Zoom / Meet

95%

General Skills

Database

HubSpot CRM

90%
Typeform

75%
Meta Business Suite

85%
Google Ads Audience Manager

95%

Languages

English

90%
Deutsch

60%

Engineering practices

API Basics
Database SQL
Data Integration
Tag Management (GTM tracking)
Heatmap & Behavior Analysis Tools (Hotjar, Clarity)

SERVICES

What Services I Provide ?

2 Developers

UI/UX Design

Website & app UI, wireframes, prototypes, and user flow improvement.

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5 Developers

Landing Page Optimization (CRO)

UX fixes & A/B testing to increase conversions and lead performance

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3 Developers

Performance Ads Management

Meta, Google & TikTok Ads for ROI-focused digital growth

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1 Developer

WordPress Website Build

Responsive, SEO-ready websites using WordPress & Elementor

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3 Developers

SEO Optimization

Keyword strategy, on-page SEO, and SERP performance improvement

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1 Developer

Brand Identity & Graphic Design

Logos, brand kits, marketing visuals, and campaign creatives.

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3 Developers

Social Media Content Design

High-engagement visuals for brand storytelling and awareness.

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1 Developer

CRM Setup & Automation

Lead flow setup, automation, and workflow optimization (Qontak/HubSpot).

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3 Developers

Marketing Strategy & Consultation

Guiding brands with data-driven strategies to grow visibility and revenue.

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1 Developer

AI Creative Production

AI-assisted visuals, content, and concept creation for faster delivery.

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Pricing

Amazing Pricing For Your Projects

Start $15/day

UI/UX & Digital Marketing Support

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UI/UX fixes (wireframes, prototype updates)
Landing page & funnel optimization
Social media content design
WordPress updates & layout adjustments
SEO on-page improvements
Ads creative refinement (Meta/Google)

Start $80/day

Full-Day Creative & Marketing Execution

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Complete UI/UX screen design (web or mobile)
Landing page build (WordPress/Elementor)
Social media content batch (4–6 visuals)
SEO keyword optimization & audit
Ads setup + targeting (Meta/Google/TikTok)
Brand kit or visual identity development
Advanced performance analysis + report

Projects

Explore Portfolio By Technology

The App Market on Google Play

Python

Image Caption Generation

AWS

TechNexts Data Analysis

Python

Analytics Dashboard Software

Python

Investment Mobile Application

Azure

Automation System Production

SQL

Resume

Work Experience & Education

Jan 2022 - Feb 2025

Digital Marketing Sr. Associate

eFishery, Indonesia

3+ years of experience in performance marketing – SEO, Google Ads, Meta Ads, TikTok Ads, CRO, Analytics, CRM Qontak, Qiscus

Nov 2020 - Dec 2021

Head of Digital Marketing & UI/UX Designer

PT. Moiz Indonesia (Kainmu.com), Indonesia

1+ year leading digital teams – achieved 3M+ monthly revenue through SEO/SEM, Meta Ads, Odoo CMS, UX optimization, CRO, and data-driven strategy

Jun 2019 - Jan 2020

Digital Marketing Executive

Softmedia inc. Philippines

8 months managing SEO/SEM & ads – Google Ads, Meta Ads, maintaining SERP rankings, optimizing websites, workflows, and customer acquisition

Mei 2018 – May 2019

Marketing Specialist & Web Designer

Focus Software Development, Philippines

Designed and optimized landing pages and web UI, trained CRM/SEO staff, and applied on-page SEO strategies to boost traffic, keyword visibility, and software lead generation

Courses

2025 - Current

UX Design

Online

Google UX Design Certificate – training in UX research, wireframes, prototypes, usability testing, and design systems.

Certificate

2018 - 2019

Digital Marketing

New York

Practical learning in SEO, SEM, social media strategy, paid ads, content marketing, and analytics for effective digital growth.

Certificate

Education

2008 - 2012

Bachelor of Product Design

Mercu Buana University, Indonesia

A design degree covering product development, visual communication, branding, multimedia, and UI/UX fundamentals with strong emphasis on creative problem-solving

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Testimonials

Here’s what my clients say

Fitri is a strong digital leader who consistently delivered 3M+ monthly revenue, improved our SEO and Ads performance, and led her team with excellence

Irham Djojo

- GM, PT. Moiz Indonesia (Kainmu.com)

Working with Fitri is always easy because she provides clear briefs, structured workflows, and realistic timelines. She understands creative needs and ensures every output supports campaign objectives. Her collaborative approach really improved our team’s productivity and quality of work.

Tres Waluya

— Creative Designer, eFishery

Fitri is a supportive teammate who always brings structure and positive energy to the team. She listens, communicates well, and makes collaboration easy even in fast-paced projects

Adora Famela

- HR, Focus Softaware Development